clickbait Archive

WTF is clickbait?

Let’s settle this, once and for all: Clickbaiting is the intentional act of over-promising or otherwise misrepresenting — in a headline, on social media, in an image, or some combination — what you’re going to find when you read a story on the web. Currently, clickbait is often characterized by wording like, “You won’t believe” or “What happened next will shock you,” or other unverifiable assertions in a desperate …