Christopher Bailey Archive

Emotional Engagement at Burberry

LONDON, United Kingdom — Christopher Bailey’s personal commitment to better living through technology has transformed Burberry, but that doesn’t mean there haven’t been moments when he’s wondered if the speed of change wasn’t running away with more humanist considerations. Time to reflect, for instance. But in launching Burberry’s latest initiative – see now, buy now – Bailey engineered a perfect paradox. Never has a Burberry …

How Burberry is Operationalising 'See Now, Buy Now'

LONDON, United Kingdom — Burberry will unveil its first ever “see now, buy now” show at London Fashion Week on Monday, heralding a new era for the industry in which fans can get their hands on “seasonless” items immediately after they are presented on the runway. But the new approach has significant implications for production and supply chains, which were out of sync with communications and marketing …

Vivienne Westwood Combines Men’s and Women’s, Moves Show to London Men’s Week

Vivienne Westwood and Andreas Kronthaler at the brand’s Autumn/Winter 2016 menswear show in Milan Vivienne Westwood Combines Men’s and Women’s, Moves Show to London Fashion Week Men’s (11 August 2016) Vivienne Westwood is combining its womenswear line, formally known as the Red Label, and its menswear line, formally known as the MAN Label, into one collection, which will be shown during London Fashion Week Men’s, …