Campaigns Archive

#NoSizeFitsAll Proves That Clothing Sizes Don't Mean a Damn Thing

It may have garnered some attention during London Fashion Week, but the UK’s Women’s Equality Party campaign, #NoSizeFitsAll, is continuing to gain traction — and inspire women. That’s because the the movement’s message is pretty clear: clothing labels don’t really mean anything — especially since one person could fit into multiple sizes, depending on the brand — and it’s time to stop those negative feelings …

Aerie's New Campaign's About to Make You Damn Proud of Your Bra Size

Lingerie label Aerie is continuing on its #AerieREAL streak, an initiative launched in 2014 that promises unretouched ad campaigns. Its latest body empowering video includes a handful of diverse women at all sizes sharing their “spark,” or really just emitting their natural glow. The shoot was upbeat and inclusive (while models and bloggers were on set, plenty of ladies who have never posed in front …