Brazil Archive

Brazil’s tech-sector bright spots beckon as it begins to emerge from long economic crisis

Brazil showed off its cultural brilliance, spirit and national pride on a grand stage during the recent Olympic Games in Rio. Despite a prolonged macroeconomic crisis, the world’s ninth largest economy is showing positive signs that it may roar back as an investment magnet and innovation powerhouse — especially driven by fast-growing tech sectors that have continued to deliver growth rates of up to more …

Nike CMO: ‘No Bigger Stage Than the Olympics’

RIO DE JANEIRO, Brazil — The 2016 Olympic Games, which open in Rio De Janiero on Friday, are a powerful marketing platform for global sportswear giant Nike. “There is no bigger stage or moment in sports than the Olympic Games,” Nike chief marketing officer Greg Hoffman told BoF. Of course, Brazil has fallen a long way from the high flying days of 2009, when Rio …