branding hauntology Archive

New Ranger Rick design aims for "timeless"

New Ranger Rick design aims for “timeless” / Boing Boing The National Wildlife Federation recently redesigned Ranger Rick, its mascot. This is a good example of the trend to ditch computer-rendered mascot redesigns from the last 10 years or so, which have gotten dated and nasty with remarkable speed. The new one could have been drawn at pretty much any time since the 1960s, …