BoF Exclusive Archive

Dominic Jones Resurfaces at Astley Clarke

LONDON, United Kingdom — Astley Clarke has appointed cult jewellery designer Dominic Jones as its new creative director, as part of a plan to significantly develop its monobrand business. The company, which transitioned from a luxury online marketplace to a monobrand around 18 months ago, says Jones’ appointment represents a pivotal step in opening its offering to a new set of consumers. “We want evolution and …

BoF Exclusive | Dov Charney’s Next Act

LOS ANGELES, United States — Dov Charney is once again on the edge of something exciting and in the middle of a shitstorm. At first, he refuses to even say the name of his former company, mouthing “American Apparel” across the room as if speaking about a dead, scandalised relative. It’s an indication that he has perhaps, finally, moved on, or least that’s what he …

Why Yoox Is Overhauling Its Website

LONDON, United Kingdom — On September 16, Yoox will unveil a new website, mobile site and app, featuring a sleeker, more luxurious appearance and new editorial content streams that take a leaf out of sister company Net-a-Porter’s book. Last year, the two companies merged in a deal forming the world’s largest fashion e-tailer, which posted net revenues of €1.7 billion (just over $1.9 billion) in …

Misha Nonoo Shifts Sales Strategy, Plans Snapchat Show

NEW YORK, United States — In a strategic shift more than a year in the making, New York-based label Misha Nonoo has terminated its wholesale relationships and will sell exclusively through Mishanonoo.com, which re-launches on August 23. Previously, direct-to-consumer sales made up less than a third of the company’s overall revenue. To support the strategy, Nonoo is embracing Snapchat in lieu of a live presentation …