Bluetooth beacons Archive

5 ways beacons are transforming the enterprise

Bluetooth beacons are proven technology. So why isn’t anyone using them effectively? Sure, companies are using them. Google uses “beacons” — you’ll find a slew of examples of their use in retail and other B2C contexts. Apple kicked it off in 2013 with iBeacons in their stores. McDonald’s followed suit in 2014, pushing to customers special deals on sandwiches and McNuggets. By 2015, companies like …