Alexa Chung Archive

Alexa Chung's Ugg and beyond: why ugly shoes are winning

Can Alexa Chung make Ugg boots cool again? Chung has been hired as artistic director for a new photo shoot for the label. And the brand – forever associated with the fag end of early 00s celebrity culture – is clearly hoping Chung can sprinkle the same magic pixie dust that she did for Marks & Spencer. Uggs have been attempting to make their way …