Aerie Archive

You'll Want to Remember Model Iskra Lawrence's Dressing-Room Pep Talk the Next Time You Go Shopping

If the name Iskra Lawrence sounds familiar to you, that’s because it is. The model’s everywhere at the moment — those unretouched Aerie ads, promoting her body-positive website Runway Riot, and working as a brand ambassador for the National Eating Disorders Association — that it’s safe to assume she’s well on her way to supermodel superhuman status. The best part about Iskra, though? She is …

Aerie's New Campaign's About to Make You Damn Proud of Your Bra Size

Lingerie label Aerie is continuing on its #AerieREAL streak, an initiative launched in 2014 that promises unretouched ad campaigns. Its latest body empowering video includes a handful of diverse women at all sizes sharing their “spark,” or really just emitting their natural glow. The shoot was upbeat and inclusive (while models and bloggers were on set, plenty of ladies who have never posed in front …