advertising Archive

Facebook gives app developers a new way to target users with push notifications

Today, it’s not enough to get users to download an app, you have to keep them coming back, or the app will soon be abandoned and forgotten. To address developers’ needs on this front, Facebook is today is taking a tool for creating customizable push campaigns out of beta, which will allow any developer to narrowly target specific audiences via their app. The tool is a …

H&M’s diverse advert mirrors the real world. Shame the ad industry doesn’t | Arwa Mahdawi

Diversity is so hot right now. Take H&M’s new television advert for its autumn/winter 2016 collection, for example, which features a range of women including: • Black women with natural hair • Women with shaved heads • A muscular woman • Action shots of women’s wobbly bits wobbling • A thin woman eating french fries without a side of guilt • Armpit hair • A …

Facebook miscalculation significantly inflated average video view times for years

Facebook has come clean on a slight error in how it presented video view time on its platform. A mismatch in how average video view time is calculated and how it is defined — resulting in that number being reportedly inflated by half or more, for a short period of two years. The issue came to light in a post to Facebook’s advertiser help page: …

Gucci Among World’s Hottest Fashion Brands, While Prada Cools

LONDON, United Kingdom — Gucci has been named one of the “hottest” luxury brands, while Prada and Giorgio Armani are “cooling” fast, according to a new report by Exane BNP Paribas. The financial services firm assessed the “brand temperature” of luxury companies, based on the ratio between the editorial coverage they receive in print magazines, and their print advertising spend. Brands are ranked as “hot” …

Gucci Among World’s Hottest Fashion Brands, While Prada Cools

LONDON, United Kingdom — Gucci has been named one of the “hottest” luxury brands, while Prada and Giorgio Armani are “cooling” fast, according to a new report by Exane BNP Paribas. The financial services firm assessed the “brand temperature” of luxury companies, based on the ratio between the editorial coverage they receive in print magazines, and their print advertising spend. Brands are ranked as “hot” …

Advice for Snapchat from the world’s first Pokémon Go master

With a nearly $18 billion valuation, Snapchat has decided it’s time to make money. The company recently launched a massive expansion of its advertising, including in-stream ads that now play in its Stories feature, as well as an API that will make it much easier for advertisers to buy ads. Given Snapchat’s aspirations of going public, turning on the money spigot is a necessity. But …

Gilded as charged

T he threat of advertising skulks outside the periphery of every free site or service, but the more terrifying thought is that, to paraphrase “Scary Stories to Tell in the Dark,” the ads are coming from inside the house. That’s what Reddit may be facing with a new form of advertising announced by the social news site earlier this week. Reddit doesn’t do well with …

How the media will rise in the face of the digital revolution

The media is passing through an awkward digital adolescence. With falling revenues and smaller newsrooms, the industry is being squeezed into an unfamiliar online space against its will. Publications with hundred-year pedigrees are having to rethink and relearn their trade from the ground up. The industry has been in a downturn since 2007 and, while some publications have been plodding on, hemorrhaging cash and complaining, others …

Tumblr teases plan to introduce ads on all its blogs

Tumblr this week quietly announced plans to roll out a new advertising program across its site which will see it implementing ads across users’ blogs. The company did not provide specific details on how the program will operate, but it appears to be an expansion of its earlier Creatrs program, which connects brands with Tumblr users directly, instead of having advertisers work with third-party influencer networks. Now, Tumblr says …