Advertising Tech Archive

Facebook gives app developers a new way to target users with push notifications

Today, it’s not enough to get users to download an app, you have to keep them coming back, or the app will soon be abandoned and forgotten. To address developers’ needs on this front, Facebook is today is taking a tool for creating customizable push campaigns out of beta, which will allow any developer to narrowly target specific audiences via their app. The tool is a …

Alibaba backs PlaceIQ, a provider of location tools and data

PlaceIQ has a new, big-name investor — Chinese e-commerce giant Alibaba. The companies aren’t disclosing the size of the deal; they’ll only say that it’s a strategic, minority investment, and that it’s an addition to the $25 million round that PlaceIQ announced at the beginning of this year. Co-founder and CEO Duncan McCall told me this is part of a larger partnership, where Alibaba will be …

C1X raises $8.5M for its advertiser and publisher tech

C1X has raised another $6.5 million in what it says is the first part of a Series B round of funding. The company was founded by Mukundu Kumaran (CEO) and Daisuke Nagayama (chief operating officer and chief global strategist) — Kumara, previously worked as an engineering director at Yahoo, and he told me that his goal is “to simplify how the basic advertising transaction works.” The C1X …

Not OK, Google

At its hardware launch event in San Francisco yesterday, Alphabet showed the sweeping breadth of its ambition to own consumers’ personal data, as computing continues to accelerate away from static desktops and screens, coalescing into a cloud of connected devices with the potential to generate far more data — and data of a far more intimate nature — than ever before. Along with two new ‘Google designed’ flagship Android smartphones (called Pixel), the first Androids …

WTF is clickbait?

Let’s settle this, once and for all: Clickbaiting is the intentional act of over-promising or otherwise misrepresenting — in a headline, on social media, in an image, or some combination — what you’re going to find when you read a story on the web. Currently, clickbait is often characterized by wording like, “You won’t believe” or “What happened next will shock you,” or other unverifiable assertions in a desperate …

Marketers say Facebook video metrics scandal is overblown

“The issue is being hugely overblown. Marketers do not care about it, and it has zero impact on spend.” That’s the response of Jason Stein, founder and CEO of 250-employee social marketing agency Laundry Service, to a Wall Street Journal report strongly criticizing an error in Facebook’s “average duration of video viewed” metric. The paper called the miscacluation “an embarrassment to Facebook”, which spurred a firestorm …

Facebook miscalculation significantly inflated average video view times for years

Facebook has come clean on a slight error in how it presented video view time on its platform. A mismatch in how average video view time is calculated and how it is defined — resulting in that number being reportedly inflated by half or more, for a short period of two years. The issue came to light in a post to Facebook’s advertiser help page: …

Facebook ads still slipping past Adblock Plus via stripped-down code

The Adblock Plus crowdsourced hacker militia can’t keep up with Facebook’s disciplined army of engineers. When Facebook first announced it would circumvent ad blocking software, Adblock Plus (ABP) built a workaround in two days, boasting that “We promised that the open source community would have a solution very soon…This time that community seems to have gotten the better of even a giant like Facebook.” But it’s been …

Facebook isn’t just fighting ad blockers, it’s fighting the underlying causes of blocking

Independent publishers are terrified of platform dependency these days, and for good reason: According to Parse.ly, Facebook is the No. 1 source of traffic to their sites. Facebook and Google together account for 65 percent of digital ad revenue, according to Pew’s State of the News Media 2016 report. To put that in perspective, that’s up from around 0 percent just 10 years ago. Facebook is …

Why the advertising industry needs to embrace AdBlock

Vinay Kumar Mysore Crunch Network Contributor Vinay Kumar Mysore is a digital strategist and writer. How to join the network I am now part of the problem. The advertising industry is wringing its hands and shaking its fist at the use and growth of ad-block technology, but I am not above temptation. I simply installed it. And much like the many million people who have done …