Adrian Joffe Archive

The Scent of Streetwear

LONDON, United Kingdom — For Gosha Rubchinskiy, streetwear is the new music. Indeed, much like cult bands in the era before Spotify, the t-shirts, sweatshirts and sneakers made by skate-inflected labels like his own attract legions of loyal fans who see them as physical markers of affiliation and catalysts of community experience. Indeed, lining up for the latest Supreme drop is a lot like what …

The Vetements Effect

PARIS, France — For its Spring/Summer 2017 runway collection, shown in Paris department store Galeries Lafayette during couture week, Vetements collaborated with no less than 17 brands, from Brioni and Manolo Blahnik, to Levi’s and Comme des Garçons, to Champion and Juicy Couture. Vetements’ ability to attract such a wide array of partners, many of them specialists in their domain, attests to its rapid ascent …