adblocking Archive

Why the advertising industry needs to embrace AdBlock

Vinay Kumar Mysore Crunch Network Contributor Vinay Kumar Mysore is a digital strategist and writer. How to join the network I am now part of the problem. The advertising industry is wringing its hands and shaking its fist at the use and growth of ad-block technology, but I am not above temptation. I simply installed it. And much like the many million people who have done …

48 hours later, Adblock Plus beats Facebook's adblocker-blocker

On August 9, Facebook announced that it had defeated adblockers; on August 11, Adblock Plus announced that it had defeated Facebook. ABP’s Ben Williams explained that the countermeasure originated with the Adblock Plus community, one of whom wrote a filter extension that would disable Facebook ads without a hitch (“facebook.com##DIV ._5jmm”). The question is, will Facebook really dedicate engineers to inserting features …