Ad blocking Archive

Facebook ads still slipping past Adblock Plus via stripped-down code

The Adblock Plus crowdsourced hacker militia can’t keep up with Facebook’s disciplined army of engineers. When Facebook first announced it would circumvent ad blocking software, Adblock Plus (ABP) built a workaround in two days, boasting that “We promised that the open source community would have a solution very soon…This time that community seems to have gotten the better of even a giant like Facebook.” But it’s been …

Facebook isn’t just fighting ad blockers, it’s fighting the underlying causes of blocking

Independent publishers are terrified of platform dependency these days, and for good reason: According to Parse.ly, Facebook is the No. 1 source of traffic to their sites. Facebook and Google together account for 65 percent of digital ad revenue, according to Pew’s State of the News Media 2016 report. To put that in perspective, that’s up from around 0 percent just 10 years ago. Facebook is …